The Fight to Launch Viridian Spirits

Entrepreneur—(August 2009) — When you look at how quickly Jared Gurfein's high-end liquor company, Viridian Spirits, has grown within three years, you might think he has some kind of magic on his side. And maybe he does; after all, the green fairy is supposed to be flying in his bottles.

Absinthe, a spirit originally from France, is popularly known as the keeper of the green fairy; that is, the apparition you supposedly see when you drink the often emerald-tinged liquor. But if you ask Gurfein, the real absinthe is actually very distant from its hallucinogenic associations. READ MORE»

Viridian Spirits Extends Its Leadership in the Absinthe Category It Created

New York, NY—(June 2008) — This fall, Viridian Spirits LLC, brand owners of Lucid Absinthe Supérieure, will expand its absinthe portfolio with the introduction of La Clandestine Absinthe Supérieure and Jade Liqueur's Nouvelle-Orléans Absinthe Supérieure to the U.S. market. These two genuine absinthes are already well established internationally as being among the finest authentic absinthes in the world. The first comes straight from Couvet, Switzerland, in the Val-de-travers, the birthplace of absinthe in the 18th century, while the second, part of T.A. Breaux's elite line of Jade Absinthes, pays homage to his hometown and the historical epicenter of absinthe culture in this country, New Orleans. READ MORE»