Viridian Spirits LLC is an entrepreneurial spirits company which was formed for the purpose of creating and importing genuine Absinthe into the United States. Viridian was founded by corporate attorney Jared Gurfein (formerly with Skadden Arps and NTL Incorporated/Virgin Media) with founding partners Jonathan Bonchick (formerly with Brown-Forman and currently with Duty Free Americas) and Eddie Soleymani and Leon Redensky (co-founders and Managing Directors of Lynx Capital Partners, LLC, an equity trading firm). Viridian also includes partners Simon, Jerome and Leon Falic (whose major holdings include Duty Free Americas and luxury brands such as Christian Lacroix, Hard Candy, Urban Decay and the the license to manufacture Perry Ellis fragrances and cosmetics).